Vasiliki
Overview:
I had the privilege of collaborating with Vasiliki, a cherished family-owned olive oil producer, to craft a brand identity and packaging that honored their tradition of producing premium, traditionally made olive oil. The primary goal was to create a clean and memorable brand that seamlessly integrated illustrations of the time-honored olive harvesting process.
Client Goals:
Vasiliki expressed the desire for a brand identity that reflected their commitment to tradition and quality. The packaging needed to stand out on shelves while maintaining a sense of elegance and simplicity, making it easy for customers to connect with their story.
In the age-old tradition of handpicking olives, harvesters, armed with handheld rakes or relying on the simplicity of their hands, delicately pluck the fruit from the silver-green branches. This approach not only preserves the integrity of each olive but also guarantees that only the ripest are selected, embodying a commitment to quality that has been passed down through generations.
Beneath the bountiful olive trees, a network of nets and tarps is carefully spread out, cradling the falling fruit. This method, practiced for centuries, prevents damage to the olives.
