About the company:

Born Digital simplifies customer engagement across voice, chat, and email, using the power of AI to streamline interactions and reveal insights that boost contact center performance. With advanced generative AI, Born Digital empowers businesses to deliver seamless, impactful customer experiences.

Client’s Goals:

Update branding to convey reliability, cutting-edge technology, and a strong focus on enhancing customer experiences through AI.

Process:

To accomplish this branding goal for Born Digital, I began by researching the target audience and competitors to identify what made Born Digital unique and what resonated with their customers. Then, I created a library of visual assets and updated branding guidelines that conveyed innovation, reliability, and sophistication.